Professional vs. Personal Account on Instagram: Understand the Differences

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There are three types of Instagram accounts – Personal, Professional, and Creator. You can switch to any Instagram account type in the app based on your preference and usage. However, which account type is ideal for you? Let’s understand the differences below.

What Is a Professional Account on Instagram

Instagram for Professionals unlocks more tools and add-ons for your account. You can boost your Instagram posts to reach potential customers worldwide, add quick replies, enter a contact button, create a shopping page, and more.

Professional vs. Personal Account on Instagram

A personal account is ideal if you primarily use Instagram to stay in touch with friends and family. However, if you want to level up your Instagram experience with useful tools, you can’t go wrong with a professional account, either.

Notably, a personal account can be set to private so that only your followers can see the content you post, while a professional account is set to public.

Advantages of Using a Professional Instagram Account

1. Instagram Insights

For a successful business strategy, you’ll need access to analytics tools. Instagram Insights lets users check their account’s reach, engagement, total follower count, and shared content.

2. Boost Posts

When you switch to a professional account on Instagram, you’ll see the Boost button next to your posts. Tap it, choose a goal, add a URL and action button, and reach relevant audiences on the platform.

3. Create Quick Replies

If your Instagram business account has thousands of followers, you may get several messages and inquiries daily. Managing these messages can take time and effort. Instead, use the quick replies function to create answers to frequently asked questions.

4. Enter a Contact Button

A professional Instagram account lets you add a dedicated contact button to your profile. The contact menu allows you to add your call, email, and WhatsApp details.

5. Instagram Shopping

This is for retailers and users running an e-commerce website. You can activate the Shop tab on the profile and let your visitors browse all your products directly from the app.

6. Automate Your Content

Being a creator or professional, you may have several social media accounts to handle. Instagram lets you schedule your content in advance to hit perfect hours. To do so, connect your Facebook account with Instagram.

Switch From Personal to Professional Account on Instagram

Now that you know the benefits of using a professional account on Instagram, use the steps below to make a switch.

Step 1:Launch the Instagram app and tap yourprofile iconat the bottom-right corner.

Step 2:Tap thethree horizontal linesat the top and openSettings & privacy.

Step 3:SelectAccount type and tools.

Step 4:TapSwitch to professional accountand follow the on-screen instructions.

It may take a while to enable business tools for your account.

Tips to Grow Your Professional Account on Instagram

Here are some tips you can apply to grow your Instagram reach:

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Last updated on 26 July, 2024

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